Fiern e Sebrae incentivam empresas potiguares para o mercado paulista

A Federação das Indústrias do Estado do Rio Grande do Norte (Fiern) e o Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE-RN) firmaram parceria nesta sexta-feira, 20, para o lançamento do programa “Produto Potiguar”, que inicialmente irá contar com a adesão de 20 empresas potiguares do ramo de alimentação e bebidas, as quais serão orientadas e capacitadas para chegarem ao mercado de São Paulo com marcas e produtos tipicamente norte-rio-grandenses.

O presidente da Fiern, Amaro Sales destacou a importância do programa. “Os nossos produtos têm muito potencial para chegar a outros mercados, vamos oferecer todo apoio na capacitação, qualificação dos produtos, logística e aproximar as nossas empresas do mercado paulista e assim chegar também a outros destinos”, diz Amaro.

Diretor superintendente do Sebrae-RN, Zeca Melo, apresentou as ideias do projeto aos empresários reunidos na Casa da Indústria. “É mais uma oportunidade de atuarmos juntos às micro e pequenas empresas prospectando novos mercados, levando a qualidade dos nossos produtos ao público que aprecia a cultura, gastronomia potiguar em São Paulo”, disse Zeca.

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